Prepared for Mike Gore-Hickman

Your Growth Package for Painter Growth

We spent 150+ hours researching your coaching company, your content, your competitors, and your digital presence. Then we built the growth system that is missing.

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6
Critical Gaps Found
5
Campaign Angles
5
Ad Scripts
12
YouTube Videos Planned
8x
Content Multiplier
Everything We Built for Painter Growth
Analysis

01. Bottleneck Analysis

6 critical gaps in your growth infrastructure. YouTube underuse, content trapped on podcasts, social proof at 2.4% collection, ad creative refresh at $1M+ spend, invisible competitive positioning, fragmented funnels.

Strategy

02. Campaign Angles

5 unique positioning angles: The $300M Proof Stack, The Operator-Coach Model, Solo Operator to CEO, The PCA-Endorsed Authority, and The Agency-to-Coaching Pipeline.

Creative

03. Ad Creative Refresh Scripts

5 fresh ad scripts. 30-60 seconds each. New hooks, new angles, new proof framing. Built to combat creative fatigue at $1M+ annual spend. Plus cross-platform ad distribution strategy.

Content

04. YouTube Strategy

12-week content calendar targeting the exact searches painting contractors make. From "how to hire painters" to client spotlight case studies. Full funnel coverage.

System

05. Content Atomization

Turn every podcast episode into 8 pieces of content. YouTube video, 3 short-form clips, Instagram carousel, LinkedIn post, email newsletter, blog post. 100 episodes = 800 content pieces.

Proof

06. Social Proof System

From 26 reviews to 150+. Automated milestone-triggered requests. Video testimonial collection. Case study interviews. Dedicated results page. The proof exists. We make it visible.

6 Gaps Holding Painter Growth Back
1

YouTube Is Massively Underused

Painting contractors search YouTube for business help daily. You have 100+ podcast episodes of proven content and more credibility than any competitor. But your YouTube channel is barely active. Competitors are building presence on the platform where your ideal clients search.

2

Content Atomization Is Non-Existent

100+ podcast episodes sitting on Apple and Spotify. Each contains 3-5 standalone content pieces: clips, graphics, posts, emails, blog articles. That is 300-500 pieces of content your ideal clients will never find. One recording should produce a week of content. Right now it produces one listing.

3

Social Proof Is 50x Underweight

1,100+ clients coached. 26 Trustpilot reviews. A 2.4% collection rate when the industry benchmark is 10-15%. Every missing review is a painting contractor who compared you to a competitor, saw fewer proof points, and picked the other option. Even though your results are better.

4

Ad Creative Refresh at $1M+ Spend

You are investing $1M-$1.5M/year in Meta ads across multiple ad accounts. At that spend level, creative fatigue is the #1 performance killer. New hooks, angles, and proof points every 2-3 weeks. Plus cross-platform distribution (YouTube ads, TikTok) to diversify beyond Meta.

5

Competitive Positioning Is Invisible

At least 5 visible competitors: Painters Academy, Breakthrough Academy, Raise The Brush, Paint Pro Coaching, Painting Business Pro. Your advantages are real (largest, PCA-sponsored, most clients). But there is no organized comparison content making these advantages visible.

6

Funnel Fragmentation

Multiple entry points (free training, quiz, challenge, mastermind) but they appear disconnected. A prospect who takes the quiz but does not book has no clear next step. A challenge participant who does not convert has no long-tail nurture. Each funnel is an island.

Your Reviews Do Not Reflect Your Results
26
Current Trustpilot Reviews
150+
Where You Should Be
1

Milestone-Triggered Requests

Automated review requests after 30 days, first client win, 90-day mark, and 6-month mark. Different asks at different stages: Trustpilot review, video testimonial, case study interview.

2

Make It Frictionless

One-click Trustpilot link. 60-second Loom for video testimonials. 15-minute interview for case studies (your team writes it, they approve). Remove every barrier to collection.

3

Organize and Display

Dedicated /results page on paintergrowth.com. Proof widgets on every funnel page. Video testimonial wall. Case studies formatted as blog posts for SEO value and proof value simultaneously.

4

Targets

90 days: 100 new Trustpilot reviews. 6 months: 25 video testimonials. 12 months: 12 detailed case studies. Every new client enters the automated milestone sequence from day one.

5 Angles Built Around Your Proof
Proof

Angle 1: The $300M Proof Stack

"1,100 painting contractors. $300M+ in added sales. 8 coaches with 7-figure painting businesses." Targets contractors doing $200K-$1M who are skeptical of coaches. Emotional driver: trust through measured results.

Credibility

Angle 2: The Operator-Coach Model

"Every coach on our team has built a 7-figure painting business. Not read about it. Built it." Targets contractors burned by generic coaches. Emotional driver: relief that your coach has lived your problems.

Pain Point

Angle 3: Solo Operator to CEO

"You started a painting company because you are great at painting. Now you are stuck running one instead of building one." Targets solo operators doing $100K-$500K who feel trapped. Emotional driver: freedom.

Authority

Angle 4: The PCA-Endorsed Authority

"The Painting Contractors Association chose us as an official sponsor. Out of every coaching company in the industry." Targets PCA members and association-minded contractors. Emotional driver: institutional trust.

Origin

Angle 5: The Agency-to-Coaching Pipeline

"I built a $20K/month agency in 90 days. Then I realized coaching painters was a bigger opportunity." Targets contractors who need systems, not mindset. Emotional driver: respect for versatility.

5 Scripts Ready to Film
60 sec

Script 1: "The $300M Number"

Hook: "Our clients have added $300 million in sales. Here is how." Full proof story. Systems over tactics. 8 coaches, all operators. Ends with free training CTA.

45 sec

Script 2: "The Coaching Problem"

Hook: "Most painting business coaches have never painted a house. Think about that." Challenges the industry. Positions operator-coaches as the credible alternative.

45 sec

Script 3: "Stuck in the Truck"

Hook: "You started a painting company to be your own boss. Now you are stuck in the truck doing estimates at 7 PM." Speaks to the solo operator pain. Systems as the solution.

60 sec

Script 4: "Why Painters Trust Painters"

Hook: "The Painting Contractors Association sponsors us. Here is why that matters." PCA credibility. 8 coaches with 7-figure businesses. Institutional endorsement as proof.

30 sec

Script 5: "The Three Questions"

Hook: "Three questions every painting contractor should answer." Can your business run without you? Do you have a sales system? Can you retain hires? Systems problem, not hustle problem.

12-Week Content Calendar
Week 1

How to Hire Painters Who Actually Show Up

The #1 searched problem. High volume. Positions you as the hiring authority.

Top of Funnel
Week 2

Why Most Painting Businesses Plateau at $500K

Agitates the core problem your coaching solves. Speaks to the "stuck" contractor.

Middle of Funnel
Week 3

The Exact Sales Script That Closes $15K Jobs

Done-for-you value. Contractor uses this immediately. Demonstrates coaching depth.

Middle of Funnel
Week 4

How I Would Start a Painting Company in 2026

Broad appeal. Draws new and experienced painters comparing approaches.

Top of Funnel
Week 5

5 Mistakes That Kill Painting Company Profits

Problem-agitation content. Contractors click because they suspect they are making these.

Middle of Funnel
Week 6

Client Spotlight: Solo Painter to $2M Company

Social proof as content. Real story. Shows what Painter Growth coaching produces.

Bottom of Funnel
Week 7

Build a Crew That Runs Without You

Addresses "stuck in the truck" pain. Systems-focused. High search intent.

Middle of Funnel
Week 8

The Real Cost of Not Having a Sales System

Agitation + solution. Quantifies what they lose without systems.

Bottom of Funnel
Week 9

How to Get Commercial Painting Contracts

Expands audience to commercial painters. High search volume topic.

Top of Funnel
Week 10

What Painters Get Wrong About Marketing

Positions Mike as marketing expert (agency background). Attracts contractors wasting ad spend.

Middle of Funnel
Week 11

Client Spotlight: Doubled Revenue in 6 Months

Second case study video. Reinforces proof. Shows range of client success.

Bottom of Funnel
Week 12

5 Systems Every $1M+ Painting Company Has

Framework video. Positions coaching as the delivery mechanism for these systems.

Bottom of Funnel
Turn 1 Podcast Episode Into 8 Content Pieces
1

YouTube Video

Full episode with visual overlay, timestamps, and chapters. Captures search traffic from painting contractors on YouTube.

2

YouTube Short #1

Best 60-second insight from the episode. Hook + value + CTA. Drives discovery on the Shorts shelf.

3

YouTube Short #2

Controversial take or surprising stat. Pattern interrupt for scroll-stopping engagement.

4

YouTube Short #3

Client result or case study mentioned in the episode. Social proof in short-form format.

5

Instagram Carousel

Key framework or list from the episode in 5-7 slides. Saves and shares drive reach.

6

LinkedIn Post

Personal story or insight, 150-200 words. Reaches painting company owners on professional platforms.

7

Email Newsletter

One key takeaway expanded, with link to full episode. Nurtures your email list weekly.

8

Blog Post

SEO-optimized article (800-1200 words) based on the topic. Long-tail search traffic forever.

100 existing episodes = 800 content pieces waiting to be extracted

Want to Walk Through This Together?

Everything on this page is yours. If you want us to build and implement the whole system, let's talk.

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